Milcent vs Natraj Atta Chakki (A To Z Comparison)

Do you have a question like, which atta chakki is better natraj or milcent?

In case if you need expert guide for choosing between the popular atta chakki brands Natraj and Milcent, this article is for you.

Based on my 12+ years of hand on experience in the domestic atta chakki industry, I have precisely compared Milcent vs Natraj atta chakki with every detail you should know before buying any of them.

After reading this article, you can easily decide which atta chakki is best, Natraj or Milcent.

However, if you need more time to read the complete article, you can pick from the best atta chakki models of both popular brands, Milcent & Natraj.

If you want to explore more brands, you may read my article on the 10 best atta chakki for home that you can easily buy online.

Alright. Let us proceed to the topic.

Milcent Vs Natraj Atta Chakki ( A To Z Comparison )

Before I write about the milcent vs natraj atta chakki comparison, let me introduce myself quickly.

Hello, my name is Neeraj Agarwal; working as R&D Manager for a domestic atta chakki manufacturing company for more than 12 years. Exploring and testing various atta chakki is a part of my job.

I write about domestic flour mill test results, operational parameters analysis, and maintenance tips on this website.

Disclosure: I do not work for either Natraj or Milcent. So, I won't favor one over another. This comparison is 100% transparent.

Alright.

Now let’s deep dive straight into the milcent vs natraj comparison.

Comparing all atta chakki models of both brands is quite difficult, and I have to write 15 to 20 articles if I want to cover all models.

However, considering the best atta chakki models that Natraj and Milcent have, I have provided this detailed and thorough comparison.

Let us compare Natraj vs Milcent flour mill by covering major key points one by one.

Here is a quick general overview of both companies – Milcent & Natraj

	Milcent Appliances Pvt Ltd	Flora Appliances Pvt Ltd (Natraj)
Brand & Reputation	High	Very High
Customer Base	Domestic & International	Domestic & International
Online Availability	Low	High
Customer Service	Good	Good
Popularity	High	Very High

Now let me show you more overview in further detail.

Natraj Company Profile:

Natraj is a Floura Appliances Pvt Ltd (FAPL) brand that was started in 2002. However, Natraj has been manufacturing domestic atta chakkis since 1969.

Some of the milestones of Natraj atta chakki –FAPL

• In 1969 Natraj manufactured an electric motor based atta chakki
• In 1995 Natraj manufactured India’s first stone atta chakki
• In 1998 Natraj manufactured India’s first fully automatic atta chakki
• First to make a microprocessor-based controller for atta chakki
• First to offer atta chakki with an inbuilt vacuum cleaner
• First to use advanced technology in the design

Summary:

With over 10,00,000+ satisfied customers, Natraj is a pioneer of modern atta chakki, having a massive reputation and popularity across the country.

Natraj is committed to offering the highest quality atta chakki with a clear focus on health, safety, and user-friendliness.

With the largest distribution network in India, Natraj is a leader in the domestic atta chakki industry. Not only that, Natraj has a good presence in Australia and USA.

Milcent Company Profile:

Milcent is a close competitor of Natraj. Being in the atta chakki industry since 1987, Milcent has become many customers’ first choice.

Some of the milestones of Milcent atta chakki

Milcent has many patents and is acknowledged by the Japanese.

Milcent has been in business for the last 70 years, and they are into many other home appliance manufacturing.

Six branch offices and 850 retail outlets across India. ( Second largest distribution network after Natraj )

Milcent is exploring overseas operations and distribution and has already footprints in a few countries.

Summary:

Milcent continuously innovates its products and offers as good quality as possible to its customers. Their quality policy is well centered on customer satisfaction.

Brand Popularity and Market Reputation:

Brand popularity is how many people like one brand over another.

To get this idea, I used Google Trends to check which brand has more interest from people who wants to buy atta chakki for their home.

Here is the trend ( last five years) and comparison of Milcent vs Natraj atta chakki.

Blue Line – Interest of customers for Natraj Atta Chakki

Red Line – Interest of customers for Milcent Atta Chakki

As you can see in the trends, customers love Natraj more than Milcent. Natraj has a better brand position than Milcent, and it is not just an instance.

Natraj is proving its superiority over the years.

Result: Natraj is a winner.

Online Availability:

While Natraj atta chakki models are mostly available on online marketplaces like Amazon or Flipkart, Milcent needs to maintain stocks compared to Natraj.

You can check both brands’ available stock from this Amazon Link.

Not maintaining the inventory of popular models is not a good practice by the seller or the company.

Result: Natraj is a winner

Customer Support:

Both Natraj and Milcent have service centers across India. However, as Natraj has a bigger market share, the service center number is higher than Milcent.

If I talk about customer support, both brands are highly concerned regarding the best after-sale service.

For this point, Natraj and Milcent are almost at the same level.

Result: Tie

Head-To-Head Technical Comparison – Milcent vs Natraj Atta Chakki

Now, to compare head-to-head, I have considered the popular models of Natraj and Milcent.

For Natraj, the model is – Natraj Viva Designer – View On Amazon

For Milcent – Marvel Plus Talky – Available On Milcent Official Website – Check On Amazon If Available

Here is a quick technical comparison of Natraj & Milcent considering the best-selling models.

	Natraj Viva Designer	Milcent Marvel Plus Talky
Body/Cabinet Material	High-Quality Plywood	High Quality Plywood
Grinding Capacity	7 to 10 Kg/Hour	7 to 10 Kg/Hour
Hopper Capacity	4.5 Kg	4 Kg
Grinding Of Grains & Spices	Yes	Yes
Auto Start	No	Yes
Auto Stop	Yes	Yes
Auto Clean	No	Yes
Safety Features	Excellent	Good
Motor Rating	1 HP	1 HP
Motor Quality	Highly Efficient – German Tech	Good Quality
Motor Warranty	5 Year	1 Year
Power Consumption	0.75 Units/Hour	No Clear Data Provided
Grinding Chamber Quality	100% Food Grade Aluminum	High Quality SS
Outer Look & Design	Good	Excellent
Accessories Included	Yes	Yes
Audio Guidance	No	Yes
Price	Check Today’s Price On Amazon	Check Today’s Price On Amazon

Now, let us understand in more detail.

Body Material:

Both models are cabinet-type body structures. Natraj Viva designer body is made from high-quality MDF material.

Milcent marvel plus has good plywood.

As MDF material is more robust than plywood, Natraj Viva is superior for this battle.

Result: Natraj Viva is a winner

Grinding Capacity:

Natraj Viva – 7 to 10 Kg/Hour

Milcent Marvel Plus -7 to 10 Kg/Hour

The hopper capacity of Natraj is 4.5 kg, whereas Milcent has 4 Kg.

As the hopper capacity of Natraj Viva is slightly higher than Milcent Marvel, customers will have a small advantage if they buy Natraj over Milcent.

Result: Natraj Viva is a winner

Multipurpose Feature:

Multipurpose means whether the atta chakki can grind grains and spices or not. As per my first-hand experience, I concluded the following grinding abilities of both models.

Natraj Viva Atta Chakki – Wheat, dal or pulses, maize, haldi, kali mirchi, coffee, jawar, bajra, ragi, and corn

Milcent Marvel Plus – Wheat, Rice, Besan, Bajari, Jowar, Maize, Rava, Udad, Moong, Kali Mirch, Haldi

Both Natraj Viva and Milcent Marvel have similar features of grinding various grains and spices.

Result: Tie

Automation:

Both Milcent and Natraj are renowned brands and use the latest technologies when it comes to automation.

There are three major application areas of automation in domestic flour mills.

• Auto Start
• Auto Stop
• Auto Clean

Now let us see all three automation in milcent and Natraj atta chakki.

Milcent Marvel Plus

Auto Start: 

When you fill the hopper, the atta chakki will start automatically. It has a grain sensor that senses the grains and gives a start command to the atta chakki.

Auto Stop:

With the same grain sensor, when the hopper gets empty, the atta chakki will stop automatically after a few seconds.

Auto clean:

If you have read the above lines carefully, I have mentioned “few seconds”. For those few seconds, the atta chakki will continue to run even after the hopper is empty to circulate the forced air that will clean the grinding chamber.

This feature is known as the auto-clean function.

Now let me show you what Natraj Viva has in automation.

Natraj Viva Designer

Auto Start:

For this model, there is no grain sensor provided by Natraj.

Auto Stop:

Once the hopper gets empty, the atta chakki will stop.

Auto clean:

There is no auto-clean function in this model.

As you can see, for the above three features, Milcent is better than Natraj.

Result: Milcent is a winner

Safety Features:

Both Milcent and Natraj have provided the child safety lock feature.

The child safety lock is also known as a door lock. It is a simple safety interlock so that when the atta chakki is in operation if the door is opened, the atta chakki will automatically be stopped.

Similarly, the atta chakki will not start if the door is open.

This feature is important, and almost all brands provide this basic safety feature.

As an electrical engineer, I must tell you that this brand also has a machine safety feature.

For both atta chakkis, machine safety protects against overload, overvoltage etc.

You can stay relaxed for the overall protection of your atta chakki if you buy any one from these two.

Result: Tie

Electric Motor:

The electric motor is the heart of any atta chakki. The cost per kg of flour is majorly dependent upon the motor quality.

Let me show you what Natraj and Milcent offer.

The motor rating of both models is standard 1 HP.

Natraj atta chakki motor is a German technology base and saves up to 60% of power, whereas Milcent has a standard but good quality motor.

If I talk about the warranty, Natraj will give you five years warranty on the motor, and Milcent offers one year warranty.

As a technical person, I recommend you to go with Natraj atta chakki as far as technology and motor is concerned.

Result: Natraj is a winner

Power Consumption:

You should not buy any atta chakki with a power consumption of more than 0.80 units/hour.

Natraj is a real power saver with only 0.75 units/hour of energy consumption.

For milcent, there is no clear data for power consumption is available.

Natraj is transparent about energy consumption.

Result: Natraj is a winner

Grinding Chamber Quality:

The grinding chamber is the key component of any atta chakki. The grinding chamber consists of the rotor shaft and cutter blades.

The whole grinding chamber and its walls play an important role in giving you the finest quality home-milled atta.

Let us see what we get while comparing Natraj vs Milcent flour mill.

Milcent offers mild steel chamber material, and the cutter blades are made of stainless steel. The rotor is made of a single-piece stainless steel material that is rustproof. ( SS is always rustproof )

Natraj is offering a 100% food-grade grinding chamber with LM 6 alloy aluminum so that at a high temperature, the nutrients remain intact.

The alloy will help to keep the temperature low by dispersing the heat quicker than stainless steel.

Natraj is more advanced in grinding chamber design for its domestic flour mills.

Result: Natraj is a winner

Look Wise Comparison:

As atta chakki is a home appliance, it should improve the overall look of your home or kitchen.

Both Natraj and Milcent offer three different styles for these models.

For Natraj, you can get the below styles for the Viva designer model:

1. Viva designer regular
2. Punch designer brown
3. Punch designer red

For Milcent Marvel Plus Talky, you can get the below variants:

1. Black beauty
2. Choco Cube
3. Gray Beauty

As Milcent Marvel Plus Talky’s design and style look more promising than Natraj Viva Designer, I would rate Milcent higher than Natraj here.

Result: Milcent is a winner

Accessories:

Accessories are similar for both models. For example, both models offer seven nos of sieves, cleaning brushes, etc.

In the case of Natraj, it also provides a demo CD for video instruction.

However, it is not a big deal as there is no rocket science to operate any home atta chakki.

Result: Tie

Audio Guided System:

Audio guidance means the atta chakki will announce the important instructions in recorded voice.

Like, the grinding started, hopper empty, overload, etc.

Milcent offers an audio-guided system, whereas Natraj has no audio-guided system for this model.

Result: Tie

Now we have reached the very last but not the least point for the milcent vs natraj atta chakki comparison.

Price:

Natraj Viva Designer atta chakki will cost you around 16000 to 18000 rupees, and Milcent Marvel Plus Talky will cost you around 19000 to 20000.

Both models are almost similar as far as cost is concerned.

Conclusion On Milcent vs Natraj Atta Chakki:

Both brands have their pros and cons. The comparison provided here considers specific models with equivalent features and pricing. The direct comparison of Natraj vs Milcent is lengthy, and no one will ever go into the micro details.

As both companies, Milcent and Natraj, are well established, continuous improvement is always ongoing.

Therefore you may find some upgradation while you buy your desired atat chakki from these brands. The comparison is for general purposes only to give you an overall idea regarding the features you get in return for your investment in a domestic flour mill.

I hope you will find this article helpful and decide the best choice between these two brands.